C4C aims to apply culture to make positive change possible. 

Listening to the news these days could make any person feel a little hopeless.  On top of all the complex issues we have not solved yet – from poverty to pandemics, from abuse to obesity, from migration to #metoo – there are horrific wars, with enormous media coverage as in the Middle East or Ukraine,  and many more places where media do not go, and we are  seeing the effects of climate change that touch us all.  Real danger is coming closer, and action is needed.

But what can we do? In the midst of all this insecurity, more and more of us are looking for help, comfort and advice – also to keep our own fear in check. 

We have come an incredible way in terms of prosperity, thanks to clever use of rationality and science. But it seems we have lost other forms of reasoning, thinking, meaning and acting in the process.

Mankind lives by the grace of stories that give meaning to our existence – as individuals and as a community. The sum of all these stories is what we call culture. To face the challenges we see coming, we need good stories, now more than ever. New stories have always been inspired by old stories. Here we try to make that connection. Culture is not frozen – culture = change.